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Mobile Apps Development for Business - Apps for the Business World

Course Brochure

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The course is full day, starting at 9.00am until 5.30pm. The cost is inclusive of all course materials, refreshments and snacks, and certificate. Course date/venue subject to change if warranted by circumstances.

The number of smart phone users has risen sharply to 1.5  billion worldwide - fuelled by the growth of iPhone and Andoid devices - and is expected to cross the billion mark within three years. Now businesses are waking up to the opportunities that the latest mobile applications, technology and the pace of adoption make possible.

But do you know how to make the most of mobile apps as part of your marketing or communications strategy? How do you navigate through the variety of mobile platforms, technologies and terminology, to reach your users, cost effectively? And what are the best ways to convince your business' stakeholders of the value of mobile apps, evaluate success and make informed improvements?


The mobile apps course cuts through the technical mumbo-jumbo and takes a case-study based look at how to use mobile applications as part of your marketing or communications strategy - in both the B2B and B2C environments. The course also suggests practical approaches and processes for commissioning, developing and evaluating apps and offers a tailored app created just for your business.

Course Programme

  • Overview of the mobile app market

  • Cutting through the data and jargon

  • Making sense of the smart phone world and quantifying the marketing and comms opportunity

  • The main players: who they are and why you need to know

  • Usage trends: who uses smart devices and for what?

  • Mobile app strategy, integration and measurement

  • The 5 key questions to define the role of mobile app

  • The key Integration Touch Points that will ensure mobile apps are part of the marketing, communications or HR strategy

  • Analytics: how to interpret the analytics to make them useful

  • Mobile app development: time, resources and costs

  • Picking the right team to build and maintain your apps

  • The pros and cons of in-house, agency and freelance programmers

  • Time and costs - what you should plan for

  • Mobile app development: stakeholder management

  • Identifying cross-functional stakeholders

  • Common issues for influencers and blockers

  • Identifying IT capabilities/system integration capabilities

  • Working with legal/risk management/data management teams

  • Agreeing the ROI/Cost vs Objectives with the leadership team

  • Mobile app development: app types, design and the user experience

  • The 4 types of mobile apps: what you need to know before you start development

  • QR Codes: when to use them and how to use them

  • Native apps versus web apps: choosing between the two

  • Mobile app development: the process

  • Drawing up a timeline and process plan

  • The creative brief - the key sections in a Mobile App Brief

  • Testing, testing, testing – Using both user and technical testing

Contact us for in-house training enquiries. 

Course Benefits

Following this mobile app development course, you will understand how to:  

  • Plan and brief in mobile apps for your business

  • Integrate mobile apps into your marketing, communications or HR campaign

  • Confidently present the case for deploying mobile apps to senior management

  • Identify the type and design of mobile app that meets your business objectives

  • Evaluate and measure performance

All delegates will receive a certificate, hard and soft copies of course materials and four weeks post course support.

How to Register

  • Online: The easiest, quickest and most convenient method to register for the above course is online, by clicking on the appropriate link in the above table.

  • E-mail: Send us an email at including your name, contact number and title, of course, you wish to register for. We will then contact you with further details and can confirm your place on the course.

  • email address and title, of course, you wish to register for. We will then contact you with further details and can confirm your place at the course.

  • and discuss your interest with one of our consultants.

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