Search Engine Optimisation (SEO) Training Course - Improve Your Websites' Search Rank & Performance

Search Engine Optimisation (SEO) is widely recognised as a fundamental part of any digital marketer's arsenal, yet it still remains elusive and misunderstood by many marketers who still follow SEO techniques from the 90's.

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Our SEO training course demystifies the jargon associated with search engine optimisation helping marketers, designers or developers create successful SEO campaigns that will compliment other online marketing activity.

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The day is packed full of useful strategies, case studies, recommended tools and the very latest research on best practices. It aims to empower attendees to either run their own SEO campaigns or to better manage their SEO agency relationships, often blighted by lack of knowledge or trust.

Course Programme



• Overview of the search marketing landscape

• How social media is impacting on SEO

• A review of the risks when running SEO campaigns

• Setting and measuring SEO goals and objectives

• Keyword research and planning: outsmarting your competitors

• Using research tools to avoid the Google Panda penalty

• How the psychology of user search behaviour impacts on website design

• Competitor benchmarking - techniques and tools

• Understanding how search engines crawl websites

• Creating and submitting webmaster sitemaps

• Techniques to deal with duplicate or similar content

• Dealing with migrating or relaunching websites

• How to create metadata for search engines and social networks

• Using Google Webmaster Tools to improve engagement

• Managing your web designers: case studies of poor web design

• Using tools to run SEO audits

• A lesson in link building science

• Google PageRank and its influence on modern SEO

• The Google Penguin survival guide

• Social Media and its effect on link building

• Optimising your website architecture for link building

• Different structured approaches to running SEO campaigns

• SEO trends to watch