Email Marketing Training Course - Create Powerful and Effective Email Marketing Campaigns

Email Marketing is still one of the most cost effective and powerful forms of digital marketing and often forms the basis of online marketing strategies.

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But it's getting harder and harder to capture the attention of subscribers using email marketing campaigns, and to engage them effectively without damaging your brand.



​Online email marketing is inexpensive, reliable and the return on investment (ROI) can be very high. Our new, fully-revised Email Marketing training course, has been designed to help you make substantial improvements to your email marketing campaigns. By taking you through the fundamental principles behind email marketing strategies, you will gain an impressive insight into this advertising medium.

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You will learn all the crucial aspects of email marketing, from forming strategies, setting targets and objectives through to designing engaging content and improving deliverability. Register on one of the dates above for this vital business training course.

Course Programme



• Permission and E-permission marketing
• Defining your goals
• E-marketing strategies
• Choosing your metrics
• Setting your budgets
• Email marketing essentials
• Conducting a competitive analysis
• Planning and delivering email campaigns
• Emailing for customer acquisition and rentention
• Customer acquisition methods - on and offline
• Encouraging web visitors to subscribe
• Crafting effective registration processes
• Customer retention strategies
• Choosing frequency schedules
• Creating effective email campaigns
• Building trust with subscribers
• Developing engaging content
• Improving the value offering of your emails
• Planning for Viral and Social Media Marketing
• HTML email design and technology
• Branding your design
• Working with email templates
• Choosing colours and fonts
• Thinking about navigation
• Designing for the preview pane
• Designing for 'Above the Fold'
• Improving scannability
• Using links intelligently
• Short vs long copy
• Thinking about subject lines and from fields
• HTML email development
• HTML vs text emails
• Email reader compatibility and testing
• Improving inbox deliverability

• Avoid looking like a spammer
• Improving list quality
• Removing non-responsive emails
• How to minimise unsubscribes and complaints
• Campaign measurement and making on-going improvements
• Understanding conversion and performance metrics
• Tracking landing pages
• Reducing abandonment and bounce rates
• Structured approaches to testing
• A/B and Multivariate testing
• Analysing test results
• The future of email marketing
• Social Media - the death of email?